When to NOT Buy a Baby Blanket – by a Blanket Store Owner

February 7th, 2013

Did I hook with you the title?  Good!  It sounds a little odd, I know.  But, believe it or not, there are non-blood sucking capitalists that exist out there, who aren’t only trying to destroy the world with their greed.  I am one of them.  And while I’m not going to keep you from stopping by our little shop and picking up a personalized blanket or two, I do want to say this.  There are reasons that exist to NOT buy a baby blanket.  In the words of Rhett and Link, “let’s talk about that.”

Ok, so here’s the story.  Recently, we had a customer call in who was in a real pickle.  Her daughter’s day care had accidentally sent her baby blanket home with the wrong owner.  No big deal right?  Wrong!!!  If you’ve ever had a 2 year old, you know the hell that was about to break loose.  In short, the child flipped out, was screaming bloody murder, and was all in all not very cool about losing her blankie.

So, here’s what happens next.  The mom goes online and tries to find a replacement for the blanket.  And, through the wonderful gift of the interwebs, she found our website.  She matches the daughter’s blanket, and places the order.  Woo hoo!  Good for us, right?  Well, here is where it took a little twist. The mom called our customer service representative, and wanted to clarify when the blanket would be shipped.  One problem was that this blanket was not one we have in stock.  It ships from one of our partners and takes a little longer than usual to get to our customers.  (Side note – when you run a small business with small margins, you have to test out vendors sometimes.  Once the demand is high enough, we order the blankets and keep them in house for personalization and faster shipping).  This was not good news for the mom.

Meanwhile, daughter is in full meltdown mode.  Now, I don’t know if you have kids or not.  I have a 2 1/2 year old and a 6 month old boy.  To me, there is not any doubt in my mind that God made the sound of children’s screaming and crying so freaking unbearable that a parent will do ANYTHING to make it stop.  I remember my older brother telling me this when I was an uncle with no kids.  I kind of shrugged it off.  Now that I have 2 of my own, I understand fully.  By the way, smart move by God.  It keeps us parents on our toes because we will do everything we can to limit that sound, which usually means good things for our children.

I mention that to say that I understand this mother’s plight.  But, here is where the story becomes a bit uncool.  My customer service rep, who is the bomb diggity at her job and a real sweetheart, went over and beyond helping this customer out.  She politely passed on all of the information she had on the situation, and did her best to rush the order.  However, this was not good enough for the mother.  (I’m normally not in the habit of defaming customers, but wait for it, there’s a lesson to be learned here.)  Instead, Mom called our rep and with child screaming into the phone, demanded that the blanket show up that night.  Uh … what?  You want us to personalize a blanket and guarantee it by tonight???  After making my rep listen to the screaming, she then said that her daughter’s crying was our fault.  Yes, our fault.

I will say this.  My employee had more patience than I.  I know the customer is always supposed to be right, but uh, there’s a limit to that.  Now let me say again that I empathize with this mother.  Screaming children are not easy to task.  They certainly push me to my limit, and I’ve gone beyond my patience limit before.  If you have kids, you know what I am saying.

Now, the point.  When should we NOT buy a baby blanket?  Here’s the deal, many of these blankets are sold as “security” blankets.  In fact, we have a whole category of them on our website.  They are very popular.  Why?  They help soothe a child.  They give them a sense of familiarity, comfort and peace.  There are tons of studies about this kind of thing.  And, most of them are all legit.  Again, I’m a blanket salesman who sells security blankets.  I think they can be a great thing.

But, like all good things, you can have too much.  And here is that limit.  When a child is so dependent on a security blanket, or a pacifier, or a boob, or a toy, or anything, then as a parent, it’s our job to step in and help  this child through that dependency issue.  If their security is literally found in that thing, then what are we teaching our kids?  That things can satisfy?  That we have safety and security in material items?  I suppose some people may transpire to this train of thought, but I do not.  I think that is a lie.  I believe as a parent that it is our role to actually teach our children that this world is hard.  That it’s going to knock you around.  That, you are going to get bruises.  And you know what?  We can’t trust in most of what this world offers as security.

This is my owner personal point of view.  So, take it or leave it.  But, I believe that the only security we can find in this world is with the one who created the world.  Everything else is simply an illusion of safety.

Ok Eric, you’ve made a pretty large leap from a child crying about not having their blankie to discussing theology.

Yes, I have, but I don’t think the two are very far apart. The Lord said this to Abraham in Genesis 18:

 For I have chosen him, that he may command his children and his household after him to keep the way of the Lord by doing righteousness and justice, so that the Lord may bring to Abraham what he has promised him.

We have a mighty role to play for God here on earth.  Our calling as parents is a massive undertaking.  Our job is to train our children to keep the way of the Lord.  It’s an extremely noble calling, and a very hard, hard job.  Sometimes, that might mean taking the security blanket away. Sometimes, it may mean not even buying it all.


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